Mahindra FirstChoice is a part of 2 billion dollar Mahindra group, one of leading automobile player in India. The other promoters include HDFC, the most respected financial institution in country and Sah & Sanghi, known for their retail operations in Mumbai. Mahindra FirstChoice plans to set up nationwide chain of multi brand used car outlets. It has already appointed around 80 dealers in 45 leading cities of the country and plans to have more than 200 stores over a period of 2-3 years.
The Indian used car market was very disorganized, and was characterized by lack of transparency and choice. Small-time brokers dominated it. A customer looking for a used car:
Mahindra FirstChoice's used Cars are retailed in all the leading cities like Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Nagpur, Goa, Cochin, Coimbatore, Hubli, Vijayawada, Aurangabad, Jaipur, Nashik, Kolhapur, Trivandrum Mangalore, Ahmedabad, Baroda, Udaipur, Agra, Vapi, Rajkot, Jamnagar, Satara, Sangli, Akola, Amravati and Jalgaon, Lucknow, Kanpur, Allahabad and Dehradun. Mahindra FirstChoice recognizes that car purchase is a critical decision for most Indian families. Owing to this, each of Mahindra FirstChoice ’s outlets has been designed to offer a happy shopping experience.
Maintenance of a car and the cost incurred on it is a cause for concern for every car buyer, especially a person buying a used car. In order to give comfort and peace of mind to used car buyers, Mahindra FirstChoice has pioneered the concept of Warranty on used cars. The warranty product has been branded as UMBRERLLA WARRANTY.
In line with it’s objective of providing a wide choice of cars to consumers, Mahindra FirstChoice pioneered the concept of a mega carnival. In a mega carnival, a large number of cars, of all makes, and suiting different budgets, are displayed under one roof, thus providing a wide choice to consumers.
Mahindra FirstChoice’s certification program is a major step towards providing credibility and transparency in the highly disorganized used car market. This is a brand-neutral product in which the exact condition of the car is determined. Mahindra FirstChoice’s Certification helps the buyer make “an informed buy” by giving him the exact picture of the car. This product has been well received by many banks and financial institutions in the country, which utilize First Choice’s Certification services for used cars, which their customers are getting financed from the concerned bank/ financial institution.
Other services available at a Mahindra FirstChoice showroom include:
Outright purchase of used cars Helping sell used cars through the “Park & Sell” option Providing Finance on Used cars & New cars Assistance with registration & paperwork for cars Insurance of cars Supply & Fitment of a wide range of car Accessories
