Ford FigoFord Ikon
Keeping the youth of India in view, Ford Motors introduced Ikon in 1999, but its latest model, Flair was launched in 2006. Ikon is a sporty, stylish vehicle that performs smoothly at an affordable price. The elegant design, the spacious interiors with dual tone, gives Ikon a handsome look. One can have a reliable and joyful ride at a time in this aerodynamically profiled sedan.
Design and Features:
This sedan is a three box model with a stylish design. It is a monocoque body, built strongly. The grill less kinetic design, the sculpted lines, body coloured bumper, the sparkling head lamps, alloy wheels and the seven-spoke wheel cover give Ikon a strong and bold look.
The new variants of Ikon come with elegant interiors like power steering, a sporty steering wheel, power windows, matching seat covers, neatly designed dash, stylish instrument panel, handy controls, chrome finished gear knob, the audio system, comfortable seats, front and rear seat belts, a wide choice of storage places and anti-submarine seats. It is featured with a silent and spacious cabin with sufficient headroom and legroom in both the rows.
Ford Ikon’s Dynamic Safety Engineering system distributes the load evenly and protects its occupants from the impact of collisions. Other safety features include the laminated glazed wind screen, rear child locks, high mount stop lamp, front and rear side impact door beams, Anti-Theft System, remote less key and central locking electric fuel cap release.
Driving abilities and comfort:
Ford Ikon impresses with its ride and handling. The power assisted steering wheel is very responsive. Its suspension design, well balanced chassis and the steering make the driving stable and exciting whether it is in the slow city traffic or on a high way. Even the shift quality is good. It is one of the first few cars in India designed with the driver in Mind.
It makes driving a real pleasure in this car.
The lower back support adds to the comfort of the seating. The entry and exit are also very comfortable. The extra vent for air condition at the back, the rear seat inclination and the reading lamps at the rear helps the occupants of this car to travel long distances happily.
All power windows, electric boot release, AC with heater and internally adjustable outside rear view mirrors are standard in both the variants.
Ford Ikon Flair is powered by 1.3L ROCAM (Roller Finger Camshaft) petrol engine that pumps out a power of 70 PS @ 5500 rpm and a maximum torque of 105 Nm @ 2500 rpm. This car with its torque at low rpm is best suited for Indian city roads. A chain-driven Single Overhead Camshaft (SOHC) makes it rattle free. The ROCAM engine has a computer controlled engine management – EEC V – for better power and fuel efficiency. The Sequential Electronic Fuel Injection (SEFI) helps in reducing the emission levels. It injects metered quantities of fuel into the inlet tract for each cylinder at the optimum point in the combustion cycle.
The 1.4L Duratorq engine pumps out 68PS @ 400rpm. It has a massive torque of 160nm at a very low 200rpm.
This makes this engine extremely drivable.
Both the engines are fuel efficient.
The gear shifting of Ikon Flair is seamless. The feel and throw of the gear shift encourages to shift it frequently.
Even beyond 4,000 rpm, the car is firm on highways. The engine growls and is fun for adventurous young drivers. It still makes the driver happy with the way it behaves on the road.
Ford Ikon stands as the India’s largest exported car. It is available in only 2 variants – 1.3 Rocam and 1.4 Duratorq TDCi, which are priced in the range of Rs. 5 Lakhs and 5.9 Lakhs.
This car stands in competition to Renault Logan and Maruti Suzuki Dzire.Ford Figo
Ford India in its aim to capture the hearts of Indian Urban youth, launched its latest car Figo in 2010. It is the first small car introduced by Ford in India. Ford designed Figo well enough to make it a good car for the city travel and to meet the needs of Indian customers. On the whole, Ford is a car that can be driven comfortably, can be maintained easily and most spacious car in its class.
Design and Features:
The large trapezoidal lower grille, the sloping roofline, the sculpted side panels give Figo a dynamic look whether in motion or at a stand still. The design of the Figo may not be excellent, but it is not disappointing. It is built on a 2498 mm wheelbase.
Even the interiors are not very luxurious, but altogether it looks good. All models are featured with black-themed interiors, highlighted with red or blue accents and on ZXI and Titanium models, two different interior finishes, a very peppy Coral IP theme and an Ebony Black one with matt finish are available. There is enough headroom and legroom. The car can accommodate 5 persons. The space at the rear provides a lot of space for the luggage. The rear seat can even be folded flat for extra luggage space. A high performance Air Conditioner, MP3 Player, and a radio with 4 speakers for entertainment are also provided. EXi, ZXi and Titanium variants are featured with factory fitted integrated music system with four speakers.
Only the top variants of Figo, Titanium and ZXi come with the Anti-Lock Braking System (ABS), Electronic Braking System (EBD), Dual SRS Airbags, Driver seat height adjustment, Engine Immobilizer, Bluetooth Phone Interface, and Remote Central Locking.
Driving abilities and comfort:
Slip behind the wheel and one would get the feel of a nimble, well engineered steering and suspension system. The steering is light and precise with a good sense of control. The suspension has been optimized to offer comfortable ride without compromising on body roll and handling. The vehicle is stable even at three digit speeds. The driving seat height adjustment adds to the comfort of the driver.
Figo also offers some intelligent features that ensure to the driver’s ability and convenience. The first being the Smart Programmable Remote key that allows to unlock all four doors at a time or just the driver’s door only through a button on the key. The Distance to Empty feature tells how many Kilometres you can go with the available fuel in tank. The 6 Speed Intermittent Wiper gives the choice of 6 different speeds to cope with the intensity of rainfall. The Speed Sensing Volume Control to compensate road noise automatically as the speed is gained. The sudden braking at speeds greater than 96 kmph will activate the hazard warning lamps to warn trailing drivers this is called the Rapid Deceleration Warning feature.
The petrol variants come with 1.2 Duratec engine and the diesel variants have the 1.4 Duratorq engines. The petrol engine with SEFI technology pumps a power of 70 bhp at 6,250 rpm and a torque of 102 Nm at 4000 rpm. The common rail diesel engine has a power of 68 bhp at 4,000 rpm and a torque of 160 Nm at 2000 rpm. Both variants come with a 5-speed manual transmission. The engines coupled with the transmission deliver good performance in both city and highway.
Ford Figo is available in 8 variants, 4 of petrol and 4 of diesel:
- Ford Figo LXi, EXi, ZXi and Ford Figo Titanium.
- Ford Figo Diesel LXi, EXi, ZXi and Ford Figo Diesel Titanium
The prices of the different variants of Figo range from Rs. 3 lakhs to Rs. 6 Lakhs.
Petrol Variants- from Rs. 3.5 Lakhs to 4.5 Lakhs.
Diesel Variants- from Rs. 4.5 Lakhs to 5.5 Lakhs.
The Ford Figo has excellent engines at an aggressive price and terrific fuel economy.
It competes with the Cheverolet Beat, Maruti Swift & Wagon-R, Zen Estilo, and Fiat Punto.Ford Endeavour
Endeavour is a mid-size SUV launched in 2003 by Ford India with only two variants. Endeavour is a comfortable seven- seater. It is a mixture of technology, power and style that create its presence commanding over the road. It looks absolutely massive from any angle while on the road.
When Endeavour was successful, Ford launched a new version the Endeavour Thunder+ with a bigger three litre engine. Thunder+ is suitable for both on and off road jobs. The bigger sibling with bigger engine makes up for the lack of performance of the 2.5l engine. But the performance on the highways could still be improved.
Design and Features:
The design itself adds to Endeavour’s aggressive look. The body is strongly constructed. The headlamps offer greater light distribution. The external features that attract attention include the multi reflector head lamps, the front grill, a huge bonnet and the silver coloured sides contribute to its bold and stylish look. The toughness can be seen in its external view. The reverse parking camera is standard. Because of the spare tyre, the tail gate becomes small.
The interiors of the Endeavour are spacious, luxurious and elegant. Leather upholstery is provided for comfort and elegance. It is a seven seater vehicle with three rows of seats, which offer comfort to all of its occupants. The second row seats can be folded and the third row seats can be completely removed for creating extra space for luggage. Extra legroom is provided to overcome the problem of entry and exit because of the three rowed seating arrangement. AC vents are given on the ceiling for all the three rows. Satnav, DVD system and driver and passenger air bags are also arranged.
The features that enhance the safety of the occupants of the Endeavour are the Anti-Lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD), Load Sensing Proportioning Valve (LSPV), Passive Anti-Theft System (PATS), Collapsible Steering Column, Child Lock, Fuel Tank Shields and the Engine Immobilizer.
Driving abilities and comfort:
The riding and the handling of the Endeavour is well and good. However bumpy the road is, the management is easy because of its huge tyres and chassis. The 16" alloy wheels, the ventilated disc and the front and rear drum brake system add to the driving abilities. The gear ratios are suitable for attaining good performance. The driver has the option of shifting the driving mode from 2WD to 4WD at high driving speeds up to 100 km/h. The steering provides good stability but the absence of Electronic Stability Program (ESP) deters you in corners.
Ford packs this vehicle with indirect injection engine . The 2.5L TDCi engine generates 143bhp at 3500 rpm and a whooping torque of 330Nm at 1800rpm. The new 3.0L engine will make the new Endeavour most powerful vehicle in this category. This engine produces 156 PS of Power @ 3200rpm & enormous torque of 380mnm @ 2500rpm. New Endeavour gets a new 5 speed automatic transmission system. It features an innovative Transmission Control Module (TCM) that can automatically detect and quickly adjust to the changing engine speed and driving condition. This keeps the engine always at its peak power band, making the vehicle very responsive.
Ford claims the new transmission system will make the new Endeavour perfect for both urban and highway driving as well as off road while providing the best possible fuel economy (22% more than the existing Endeavour)
Endeavour is available in three variants such as 2.5 L 4x2 XLT and the 2.5 L 4x4 XLT and Thunder+. The three variants are priced in a range from Rs. 15 lakhs to Rs.19 lakhs.
It competes with the Nissan X-Trail, Chevrolet Captiva, Honda CR-V, Mitsubushi Pajero.Ford Fiesta
In 2005, Fiesta, was launched in India by Ford. This sedan was designed exclusively for the Indian roads and Indian market. The spacious interiors, sporty exteriors and other features also characterize this car of Ford. It offers a very comfortable and stable drive on the Indian roads. It is more spacious and taller than any other cars of its class. Though it is not very sporty, it is stylish and luxurious.
Design and Features:
Ford Fiesta looks very impressive with its aerodynamically designed body. The front appears to be very strong. Its elegant exteriors include a front grill, sporty head lamps, fog lamps and tail lights, the body coloured bumpers, 14-inch alloy wheels with 7 spoke design, body coloured mirror, large radiator and door handles. The seat adjustment, the wheel adjustment and the sound ergonomics impresses everyone.
It is spacious enough to accommodate 5 people. The cushioned seats offer good level of comfort to all of its occupants. The head room and the leg room are very comfortable in the front as well as at the back. The entry and exit are more convenient in the front when compared to the rear. The other interiors that are worth mentioning are the sturdy material of the cabin, the leather upholstery, leather covered steering wheel, the audio system with CD player(2 DIN with 6 speakers), the AC vents and reading lights. Storage spaces are very small.
The unique feature that is present in Fiesta is the Empty to destination metre, which takes the burn rate into consideration and continually displays the number of kilometers the car can go with the fuel present in the tank.
The safety features that are embedded in Fiesta are Anti-Lock Braking System (ABS) with Electronic Brake Force (EBD), collapsible steering column, Child Lock, Side door intrusion beams and Seat belts for both the front and the rear passengers.
Driving abilities and comfort:
The drive quality of Fiesta is very smooth. It has the power of running speedily and through the shifts effortlessly. The Acceleration is good, ride quality is comfortable and steering is also efficient. The suspension features are also tuned well. It can be called as driver’s car. The Fiesta was developed by the engineers from India, Germany, U.K. and Australia. The noise in the cabin is considerably less. With spacious interiors, it offers comfort to its occupants. Whether you drive the car or like to chauffeured around it always makes you happy.
The Fiesta Duratec 1.6 SXI, Fiesta Duratec 1.6 ZXI and 1.6 S come with a 1.6L In-line 4 cylinder 16Valve, 101ps@6500rpm engine with a 146 nm of torque at only 3400rpm. The Fiesta 1.4 TDCi ZXI is powered by a 1.4L 8 Valve, 67 bhp engine that pumps out 160 nm of torque. A 5-speed manual transmission is standard across all trims.
Fiesta’s diesel engine, a 1.4 CRDI (common rail direct injection), is one of the most drivable in its class. The proprietary TDCi Duratorq engine is a high pressure common rail system- along with a tiny pilot injection system which injects diesel giving a small early burn that smoothes the big bang. In spite of having good performance to back it up the Ford engines are not heavy on the pocket.
They give descent mileage whether you use them in the city or on the Highway.
The Ford Fiesta stands in competition to Chevrolet Aveo, Swift Dezire & the Indigo.
The Ford Fiesta is available in seven variants of petrol and diesel. They are the Fiesta Duratec 1.4 TDCi EXI, 1.6 Duratec EXI, 1.6 Duratec ZXI, 1.4 TDCi ZXI, 1.6 Duratec SXI, 1.4 TDCi SXI and 1.6 S. 1.6 Duratec ZXI.
The prices of the different variants of Fiesta range from Rs. 6.4 Lakhs to Rs. 9 Lakhs.Ford Ikon
The Ikon was Ford’s first contemporary designed offering in the mid size car segment after the demise of the Escort. It was originally launched way back in 2001 and received a mid-life cosmetic upgrade in the year 2008. The Ikon is basically a previous generation Fiesta hatchback with a boot. Since its launch, the car gained immense popularity among buyers owing its brilliant ride and handling package along with the sprightly performing 1.6 liter engine. Post the cosmetic upgrade, the Ikon not only looks better but also gets a new TDCi diesel mill and sports a lower price tag to take on its rivals.
Design and Features:
The Ikon still retains its original and traditional salon car design for the cosmetic upgrades were limited only to the front fascia and interiors. The front end now features clear lens Fiesta inspired headlamps which have replaced the earlier round and quite boring looking ones. It also received a new grille, an aggressively styled air dam and fog lamps integrated front bumper. On the inside, the changes were limited to backlit instrument cluster, improved upholstery and dual-tone beige interiors. The boot can accommodate luggage upto 400 liters.
Both the petrol and diesel variants of the Ikon are offered to buyers in only model option. The 1.3 liter petrol variant and 1.4 liter diesel one are christened Flair and TDCi respectively. Both variants come equipped with features like power steering, power windows, Bluetooth compatible speaker system and central locking. The diesel variant gets fog lamps and rear AC vents too unlike its petrol sibling. One major drawback is that neither of the variants offers either ABS or airbags or both as an option to buyers.
Driving abilities and Comfort:
As a manufacturer Ford is known for arming its cars with the best ride and handling combination in its class. The Ikon does’nt disappoint at all inspite of not receiving any suspension upgrade or alteration since its launch, around nine years back. The Ikon since its launch has been a true driver’s car and had completely smitten all driving enthusiasts with its dynamics. Till date its competitors have not been able to excel over the Ikon with respect to driving dynamics. The car handles beautifully at low, moderate as well as high speeds. The chunky 175/70 Goodyear GPS tyres further aid its road holding ability.
While guiding this car through winding roads or ghat sections, one experiences pure driving bliss. The Ikon performs well in the ride quality department too. The front suspension comprises of Independent McPherson Struts with separate sub-frame while twist beam coil springs do duty at the rear. The ride quality is simply outstanding and unmatched by its rivals. No matter how bad or uneven the road surface gets, the passengers are always well cosseted from them. The power assisted rack and pinion steering is precise and offers loads of feedback to the driver.
The Ikon is offered to buyers with a petrol and diesel engine options. The petrol variant gets powered by a 1.3 liter Rocam engine which develops a maximum power of 70PS at 5500rpm and maximum torque of 105Nm at 2500rpm. This mill boasts of a chain-drive SOHC technology which reduces vibrations and rattles. The 1.4 liter Dura Torq TDCi engine which powers the diesel variant develops a maximum power of 68PS at 4000rpm and a maximum torque of 160Nm at 2000rpm. The Dura Torq engine also powers the diesel variants of the Figo and Fiesta models and has proved its mettle over the past few years as a fuel efficient mill. During our engine performance tests, both variants performed equally by taking 15 seconds to reach a speed of100kmph from standstill and attained a top speed of 157kmph. The petrol engine delivers an overall fuel efficiency of 12kpl while the TDCi engine comfortably covers 15 kilometers while sipping on a liter of diesel.
The Ford Ikon 1.3 Rocam is priced at Rs. 5.9 lakhs (on-road Mumbai) while the 1.4 Dura Torq TDCi retails for Rs. 6.7 lakhs (on-road Mumbai) respectively. Its competitors include Hyundai’s Accent, Maruti Suzuki’s Swift Dzire, TATA’s Indigo CS and Mahindra-Renault’s Logan. Apart from sporting a lower price tag, the Ikon can now boast about about low running costs, better quality interiors and being a good value for money buy. Unlike its rivals, the Ford Ikon can not only successfully fulfill the needs of a driving enthusiast but also pamper anyone who occupies the rear seat and still be easy on the pocket unlike its previous generation model. Ford Fiesta
The Fiesta was launched by Ford India in November 2005 and is based on its European sibling. The specialty about this car is that it was built specifically to meet the requirements of prospective mid-segment car buyers in India. The manufacturer had started work on developing this car in 2002 and the first prototype was ready in mid 2004. To ensure its success as a production car, Ford’s engineers conducted customer surveys first and based on their findings improvised on its development and design. In 2008, the Fiesta was given a minor face lift for it wasn’t doing too well on the sales chart.
Design and Features:
A lot of prospective buyers shy away from the Fiesta owing to its rather bland design. The re-styled Fiesta received changes to its headlamp and front bumper design. The double barrel crystal shape derived headlamps along with gaping air dam gives the car a racy look. The mesh grille, low roofline, low boot lip and Mercedes C-class inspired tail lamps were retained. In terms of overall design, it retains the traditional three box profile of a sedan car and doesn’t stand out with respect to its competitors. The Fiesta even looks smaller than it actually is owing to its proportionately balanced styling. The interiors are practical, well appointed and there a lots of cubbyholes for storage puposes.
Ford offers seven models of its Fiesta for buyers to choose from. The Duratec variant is offered in EXI, ZXI, SXI and S trim levels while the Duratorq variant is offered in EXI, ZXI and SXI trim levels. Power windows, power steering, air conditioning and central locking is offered as standard across all models. Only the EXI models don’t get an Mp3/USB compatible music system. The ZXI and SXI models get ABS, two airbags, rear defogger and remote locking as standard. The SXI models also get electronically adjustable ORVM’s and fog-lamps. The 1.6 S Duratec model gets a stiffer suspension setup than the other variants and has been specifically tuned up in the interests of sportier handling.
Driving abilities and Comfort:
The Fiesta has impeccable driving dynamics and is currently one of the best cars that a driving enthusiast can buy within the Rs.10 lakh price range. This is truly a driver’s car. The Fiesta will make you fall in love with driving again and rekindle the boy racer hiding within you. It is a pleasure to drive this car around corners, curves and S-shaped bends. Even the straight line stability at high speeds is much better than its competitors. There is very minimal body roll while driving through winding roads. The 175/65 section tyres on 14" rims further aid its road holding capabilities.
The suspension setup is slightly on the stiffer side but that doesn’t compromise on ride quality even one bit. The Fiesta is a living proof of the fact that Ford cars offer an unbeatable combination of ride and handling package. The gas filled shock absorbers at the front and rear soak up every undulation on the road without upsetting the car. The electronic power steering is a quick ratio one and requires less turns of the wheel lock to lock than its competitors. It is very communicative and offers immense feedback to the driver.
The Fiesta is offered to buyers in both petrol and diesel engine variants. The petrol variant gets powered by a 1.6 liter Duratec mill which produces a maximum power of 101PS@6500rpm and a maximum torque of 146Nm@3400rpm. The diesel variant is powered by a 1.4 liter TDCi mill which produces a maximum power of 68PS@4000rpm and a maximum torque of 160Nm@2000rpm. During our performance tests, the Duratec variant took 12 seconds to attain the 0-100kmph acceleration run and clocked a top speed 0f 176kmph. The TDCi engine powered Fiesta took 18 seconds to reach the speed of 100kmph from standstill during the acceleration test and attained a top speed of 150kmph. The petrol Fiesta returned an overall fuel efficiency of 13 kmpl while the diesel variant gave an overall mileage of 17 kmpl. Both variants get a slick 5-speed manual transmission which is the best in its segment.
The Ford Fiesta’s petrol variant retails within the price bracket of Rs. 6.7 to 7.7 lakhs (on-road Mumbai) while the diesel one is priced in the bracket of 7.4 to 8.3 lakhs (on-road Mumbai). It competes against the likes of Maruti Sukuzi’s SX4, Honda’s City, Chevrolet’s Aveo and Hyundai’s Verna. This Ford has the best driving dynamics in its segment and is a highly competent sedan car which will fulfill your every whim and fancy. On the flipside, interior space is slightly less than its rivals and spares are on the expensive side too. Ford Figo
India is a country of hatchbacks. Ever since the Ikon made its debut in the Indian market, the media has been speculating about a B+ hatch being in the pipeline. The Ikon being a sedan version of the Mark IV Fiesta, everyone expected the hatch version to follow in its footsteps, just like its competitors, the Corsa/Sail and the Siena/Palio did, but that was not to be. Looking back at the market, it seems highly unlikely that the Ikon hatch would have been very successful in the market. But we certainly did miss out on a proper fun to drive small car. Not to worry though, Ford will soon be making amends by launching the Figo in the coming month.
The Figo is based on the 2002-2008 European Fiesta platform, just like its stable-mates, the Fiesta Sedan and the Fusion and is developed by the same global team of engineers who developed the Fiesta sedan. The rapid rise in sales of premium hatchbacks in the country is due to the popularity of their diesel variants. Hence the Figo will be available in both petrol as well as diesel variants right from the launch.
Design & Engineering:
Dimensionally, the Figo is almost similar to the Fusion. When my friends saw the Figo’s snaps, the first thing they asked me was, So is it the new Ford Fusion? Its shape certainly bears resemblance with the Fusion. When parked alongside its rivals like the i20, Jazz or the Punto, the Figo’s design feels slightly dated in terms of its exterior styling as well as the interiors. Ford’s designers have cleverly incorporated the design cues from the Kinetic design language onto its panels, but have missed out on the proportions of a Kinetic design. To sum it up, it looks like a ’kinticized’ version of the Ford Fusion. But that is not such a bad thing. The MPV-like shape has liberated an ample amount of space inside the car; its cavernous boot is almost twice as big as some of its arch-rivals. There is plenty of knee room, headroom and elbow room at the front as well as the rear. There is enough space for three average sized adults at the back, though the under-thigh support of the rear seat could have been better. The driving position is perfectly judged with good view of the road ahead, light, progressive controls and slick, precise gearbox that is a joy to use. The top-end variant comes with a unique red colored dashboard, though the color is not exactly to my taste, thankfully there is an option to opt for a normal black colored one.
The build quality is right up there with the best in class. The paint finish on the cars would have easily shamed some rivals from a couple of segments above it. The cars that we drove were pre-production prototypes with a good five thousand kilometers on the clock. But they showed no signs of wear, all the buttons and switches were still in place and working and not even a single rattle or squeak had cropped up in any of the cars. Ford’s engineers have done a great job with the cars NHV suppression. Road noise, tyre noise and wind noise all are well suppressed. The engine noise does filter through into the cabin which is a good thing for the Petrol variant, thanks to its sonorous voice. However, it is a bit of a bother on the diesel variant as some unwanted diesel clatter does filter through into the cabin.
Engine & Gearbox:
The Figo is available with a choice of two excellent engines. The petrol Figo is powered by an all-new 1.2 litre mill. The engine has been specifically designed for India, which means that it has been tuned for out-and-out fuel efficiency. The engine puts out a modest 71bhp @ 6250 rpm and 102Nm @ 4000rpm. Though the power output might seem low on paper as compared to 1.2 litre mills from Hyundai or Maruti-Suzuki, it doesn’t feel any less potent on the move. Ford is claiming a 0-100 kph time of 15.5 seconds for the petrol variant which is a couple of seconds down on its rivals. Even though outright performance may not be as good, the drivability is certainly as good as Hyundai’s 1.2 Kappa and Maruti’s K12 engine. Even the gear ratios are slightly on the taller side and well spaced out in a bid to improve the fuel efficiency. It starts pulling satisfactorily past the 2000 rpm mark. But the real power is delivered at the top end, past 4000 rpm all the way up to its 6500 rpm rev-limit and that too accompanied by a totally addictive, rally car soundtrack. Stay tuned for our exhaustive road-test for the real-world performance and fuel efficiency figures.
The other engine option is the 1.4 litre Duratorq diesel, which has been doing duty on the Fiesta, Fusion and Ikon, albeit with some modifications to make it BS-IV compliant. With 68 bhp @ 4000rpm and 160Nm @ 2000rpm, the engine is slightly down on power compared to its rivals. But it is much more drivable than other diesel engined cars in its class. There is practically no turbo lag and you don’t even feel the turbo kicking-in. With its high fuel efficiency, this car is near perfect for day-to-day city commutes.
Contrary to what its MPV-like shape suggests, the Figo is a delight to drive, much better than the erstwhile Fusion. Get behind the steering wheel and the little Ford feels uncannily light on its feet. The steering is quick, precise and well weighted and the body roll is kept in check. Even the diesel variant is almost as good to drive as the petrol. The steering is a tad heavier than the petrol and steering response is a bit slow but the difference is miniscule. Overall though, both the Figos have one of the best ride-handling setups of all the superminis on the market. The Figo isn’t as frisky as the Swift, but absorbs the bumps and crests way better. The ride quality is delightfully supple and you can dismiss the speed humps with utter disdain without the underbody ever making contact with terra firma. Overall, the dynamics are right up there with the Punto and the Fabia and much better than the Jazz, i20 or the Ritz. Of course, no less is expected from Ford, which is known for its prowess in tuning the driving dynamics of its car to perfection. A special mention goes to the excellent brakes, they have a good progressive feel through the pedal and the car holds true to its line under emergency braking, helped in no small measure by the well judged ABS.
Value for Money:
Ford has really put their money on the things that really matter in making a better car. There is no climate control, but the Figo has by far the most powerful AC in its class. There are no steering mounted controls but the stereo has a much more useful features that can play songs directly from a pen-drive or from a mobile phone, directly via Bluetooth. They have skimped on tit bits like the rear power windows, alloy wheels, the steering is not adjustable for either rake or reach, the indicator stalk is on the right and it rear seat occupants don’t get adjustable rear headrests. What we can deduce from all this is that the pricing is going to be very competitive.
Gone are the days when Fords used to be nightmare to service and repair. Today the service and repair costs of new age Fords are amongst the lowest in their segments and the quality and reliability of Ford products has come a long way since the Escort days. Even the service network has expanded to include A and B towns and there is no reason to worry about the after-sales experience of a Ford car.
The premium hatch buyer is perhaps the shrewdest person in the marketplace, spoiled silly by the abundant amount of options competing for his attention. The success of any car in a segment as crowded as that of the premium hatches depends on a variety of parameters. We have some excellent cars in the segment like the Jazz and the Fabia which don’t find favour with the buyers because of their stratospheric price tag. While on the other hand we have some excellent value for money propositions like the Indica Vista and Palio which loose out due to the quality and the after sales support. Then we have cars as utterly gorgeous and fun-to-drive like the Punto which is not doing all that well in the market either. But then there is the holy trinity of the Swift, Ritz and i20 that constitutes the major chunk of sales. These hatchbacks give their buyers attractive style, modern features and premium feel at a middle-of-the-road price point. We believe that this is exactly where Ford plans to position the Figo. The Figo is certainly a better all-round package as compared to the top three market leaders. If priced right, it will certainly be our pick of the bunch.
1.2L Duratec LXi - Rs. 3.6 lakhs
1.2L Duratec EXi - Rs. 3.85 lakhs
1.2L Duratec SXi - Rs. 4.20 lakhs
1.2L Duratec Titanium - Rs. 4.50 lakhs
1.4L TDCi LXi - Rs. 4.5 lakhs
1.4L TDCi EXi - Rs. 4.75 lakhs
1.4L TDCi SXi - Rs. 5.15 lakhs
1.4L TDCi Titanium - Rs. 5.45 lakhs