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Car Review Ford Figo

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Ford Figo

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Car Review on Ford Figo


India is a country of hatchbacks. Ever since the Ikon made its debut in the Indian market, the media has been speculating about a B+ hatch being in the pipeline. The Ikon being a sedan version of the Mark IV Fiesta, everyone expected the hatch version to follow in its footsteps, just like its competitors, the Corsa/Sail and the Siena/Palio did, but that was not to be. Looking back at the market, it seems highly unlikely that the Ikon hatch would have been very successful in the market. But we certainly did miss out on a proper fun to drive small car. Not to worry though, Ford will soon be making amends by launching the Figo in the coming month.

Ford Figo

The Figo is based on the 2002-2008 European Fiesta platform, just like its stable-mates, the Fiesta Sedan and the Fusion and is developed by the same global team of engineers who developed the Fiesta sedan. The rapid rise in sales of premium hatchbacks in the country is due to the popularity of their diesel variants. Hence the Figo will be available in both petrol as well as diesel variants right from the launch.

Figo Design and Engineering

Design & Engineering:

Dimensionally, the Figo is almost similar to the Fusion. When my friends saw the Figo’s snaps, the first thing they asked me was, So is it the new Ford Fusion? Its shape certainly bears resemblance with the Fusion. When parked alongside its rivals like the i20, Jazz or the Punto, the Figo’s design feels slightly dated in terms of its exterior styling as well as the interiors. Ford’s designers have cleverly incorporated the design cues from the Kinetic design language onto its panels, but have missed out on the proportions of a Kinetic design. To sum it up, it looks like a ’kinticized’ version of the Ford Fusion. But that is not such a bad thing. The MPV-like shape has liberated an ample amount of space inside the car; its cavernous boot is almost twice as big as some of its arch-rivals. There is plenty of knee room, headroom and elbow room at the front as well as the rear. There is enough space for three average sized adults at the back, though the under-thigh support of the rear seat could have been better. The driving position is perfectly judged with good view of the road ahead, light, progressive controls and slick, precise gearbox that is a joy to use. The top-end variant comes with a unique red colored dashboard, though the color is not exactly to my taste, thankfully there is an option to opt for a normal black colored one.

The build quality is right up there with the best in class. The paint finish on the cars would have easily shamed some rivals from a couple of segments above it. The cars that we drove were pre-production prototypes with a good five thousand kilometers on the clock. But they showed no signs of wear, all the buttons and switches were still in place and working and not even a single rattle or squeak had cropped up in any of the cars. Ford’s engineers have done a great job with the cars NHV suppression. Road noise, tyre noise and wind noise all are well suppressed. The engine noise does filter through into the cabin which is a good thing for the Petrol variant, thanks to its sonorous voice. However, it is a bit of a bother on the diesel variant as some unwanted diesel clatter does filter through into the cabin.

Engine & Gearbox:

The Figo is available with a choice of two excellent engines. The petrol Figo is powered by an all-new 1.2 litre mill. The engine has been specifically designed for India, which means that it has been tuned for out-and-out fuel efficiency. The engine puts out a modest 71bhp @ 6250 rpm and 102Nm @ 4000rpm. Though the power output might seem low on paper as compared to 1.2 litre mills from Hyundai or Maruti-Suzuki, it doesn’t feel any less potent on the move. Ford is claiming a 0-100 kph time of 15.5 seconds for the petrol variant which is a couple of seconds down on its rivals. Even though outright performance may not be as good, the drivability is certainly as good as Hyundai’s 1.2 Kappa and Maruti’s K12 engine. Even the gear ratios are slightly on the taller side and well spaced out in a bid to improve the fuel efficiency. It starts pulling satisfactorily past the 2000 rpm mark. But the real power is delivered at the top end, past 4000 rpm all the way up to its 6500 rpm rev-limit and that too accompanied by a totally addictive, rally car soundtrack. Stay tuned for our exhaustive road-test for the real-world performance and fuel efficiency figures.

The other engine option is the 1.4 litre Duratorq diesel, which has been doing duty on the Fiesta, Fusion and Ikon, albeit with some modifications to make it BS-IV compliant. With 68 bhp @ 4000rpm and 160Nm @ 2000rpm, the engine is slightly down on power compared to its rivals. But it is much more drivable than other diesel engined cars in its class. There is practically no turbo lag and you don’t even feel the turbo kicking-in. With its high fuel efficiency, this car is near perfect for day-to-day city commutes.

Figo Interiors


Contrary to what its MPV-like shape suggests, the Figo is a delight to drive, much better than the erstwhile Fusion. Get behind the steering wheel and the little Ford feels uncannily light on its feet. The steering is quick, precise and well weighted and the body roll is kept in check. Even the diesel variant is almost as good to drive as the petrol. The steering is a tad heavier than the petrol and steering response is a bit slow but the difference is miniscule. Overall though, both the Figos have one of the best ride-handling setups of all the superminis on the market. The Figo isn’t as frisky as the Swift, but absorbs the bumps and crests way better. The ride quality is delightfully supple and you can dismiss the speed humps with utter disdain without the underbody ever making contact with terra firma. Overall, the dynamics are right up there with the Punto and the Fabia and much better than the Jazz, i20 or the Ritz. Of course, no less is expected from Ford, which is known for its prowess in tuning the driving dynamics of its car to perfection. A special mention goes to the excellent brakes, they have a good progressive feel through the pedal and the car holds true to its line under emergency braking, helped in no small measure by the well judged ABS.

Value for Money:

Ford has really put their money on the things that really matter in making a better car. There is no climate control, but the Figo has by far the most powerful AC in its class. There are no steering mounted controls but the stereo has a much more useful features that can play songs directly from a pen-drive or from a mobile phone, directly via Bluetooth. They have skimped on tit bits like the rear power windows, alloy wheels, the steering is not adjustable for either rake or reach, the indicator stalk is on the right and it rear seat occupants don’t get adjustable rear headrests. What we can deduce from all this is that the pricing is going to be very competitive.

Gone are the days when Fords used to be nightmare to service and repair. Today the service and repair costs of new age Fords are amongst the lowest in their segments and the quality and reliability of Ford products has come a long way since the Escort days. Even the service network has expanded to include A and B towns and there is no reason to worry about the after-sales experience of a Ford car. 


The premium hatch buyer is perhaps the shrewdest person in the marketplace, spoiled silly by the abundant amount of options competing for his attention. The success of any car in a segment as crowded as that of the premium hatches depends on a variety of parameters. We have some excellent cars in the segment like the Jazz and the Fabia which don’t find favour with the buyers because of their stratospheric price tag. While on the other hand we have some excellent value for money propositions like the Indica Vista and Palio which loose out due to the quality and the after sales support. Then we have cars as utterly gorgeous and fun-to-drive like the Punto which is not doing all that well in the market either. But then there is the holy trinity of the Swift, Ritz and i20 that constitutes the major chunk of sales. These hatchbacks give their buyers attractive style, modern features and premium feel at a middle-of-the-road price point. We believe that this is exactly where Ford plans to position the Figo. The Figo is certainly a better all-round package as compared to the top three market leaders. If priced right, it will certainly be our pick of the bunch.

1.2L Duratec LXi - Rs. 3.6 lakhs
1.2L Duratec EXi - Rs. 3.85 lakhs
1.2L Duratec SXi - Rs. 4.20 lakhs
1.2L Duratec Titanium - Rs. 4.50 lakhs
1.4L TDCi LXi - Rs. 4.5 lakhs
1.4L TDCi EXi - Rs. 4.75 lakhs
1.4L TDCi SXi - Rs. 5.15 lakhs
1.4L TDCi Titanium - Rs. 5.45 lakhs

By sam on 02-02-2010

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Discuss about this review in our Forums
Comment #1:
Price and performance of Figo
By: Gaurav Rajput on 06-02-2010
Comment #2:
Welcome the new Figo.. All well except the engine options.. When the rivals are triumphing with state-of-the-art engines with techno advancements like DOHC,EGR,Chain-drive,VGT etc. and papmer customers with higher specific power output (60bhp/litre for Fiat 1.3MJD, 70 for MJD Adv. & 64 for i20CRDI) Ford joins the race with Fabia of mere 48bhp/Litre on SOHC platform which is very inferior.
By: Premgy Varghese on 09-02-2010
Comment #3:
when it will be on showroom
By: mahesh on 09-02-2010
Comment #4:
whats the price
By: victor on 09-02-2010
Comment #5:
too early to say
By: Asif on 09-02-2010
Comment #6:
what is prise
By: Srini on 09-02-2010
Comment #7:
very exciting small car in India with this price tag. Lot of indians will have dreams coming true with beautiful strong cute car from Ford.
By: Dr.Lalit Sharma on 10-02-2010
Comment #8:
whats the price & milage
By: Sandeep Gunjal on 12-02-2010
Comment #9:
Send all the particulars of this car along with the price details.
By: MR DHARMA V on 13-02-2010
Comment #10:
Looking Good. Plz let me know the price and mileage detail for Petrol and diesel
By: syed Noor Ahamed on 14-02-2010
Comment #11:
whats the price & milage
By: maharaj DEEPAK on 15-02-2010
Comment #12:
when it will come in showroom
By: ram on 16-02-2010
Comment #13:
At what price range Ford is launching it? and in which month.
By: Satvinder Singh on 17-02-2010
Comment #14:
plz. send me on road price
By: vishal ahya on 17-02-2010
Comment #15:
When is the launch, Whats the price tag for both Petrol and Diesel versions. What would be the mileage for both the versions?
By: Andrews Dass on 22-02-2010
Comment #16:
how much on road price?
By: Neerab on 24-02-2010
Comment #17:
All are good but not confirming the on road price ford wont hold the customers against competitors.
By: charles on 24-02-2010
Comment #18:
Guys. booking has started for the Cool all new Figo. Pl check it with any of the nearest Ford dealer in your place.
By: Balu on 27-02-2010
Comment #19:
awesome car, but wat bout price n maintainance?????
By: vijay on 02-03-2010
Comment #20:
Hello Everyone, Here are the Price details for Figo

1.2L Duratec LXi - Rs. 3.6 lakhs
1.2L Duratec EXi - Rs. 3.85 lakhs
1.2L Duratec SXi - Rs. 4.20 lakhs
1.2L Duratec Titanium - Rs. 4.50 lakhs
1.4L TDCi LXi - Rs. 4.5 lakhs
1.4L TDCi EXi - Rs. 4.75 lakhs
1.4L TDCi SXi - Rs. 5.15 lakhs
1.4L TDCi Titanium - Rs. 5.45 lakhs
By: Joseph on 04-03-2010
Comment #21:
Please add rear power window too.... It is a basic option for a car now a days... All features are good except rear power window.. Car is very nice but only drawback is absence of rear power window...........
By: Venkat on 09-03-2010
Comment #22:
How much we can rate in compare of I10,Polo and swift
By: Raj on 09-03-2010
Comment #23:
i feel more than rear power window it would be great if the window could wind down completely...
By: Ameya on 10-03-2010
Comment #24:
I still would not bet on this car considering the legacy of high maintenance and Limited service centers and poor service.
By: Mathew on 10-03-2010
Comment #25:
please send me on road price at Nagpur city of petrol & diesel model on
By: ashish on 11-03-2010
Comment #26:
send me specification of all veriants
By: ashish on 11-03-2010
Comment #27:
Looks like a VFM car . Should outsell Polo which is priced much higher.
By: RAMESH C on 15-03-2010
Comment #28:
Kindly send me fuel efficiency ( km per litre ) for petrol & diesel
By: raja on 17-03-2010
Comment #29:
does 1.2l exi model have rear power windows?
By: Arunkumar on 20-03-2010
Comment #30:
Figo looks really amazing as it does not give a feel of a small car & will give something to ponder on for people who are planning to buy some hot hatches. Depending on the mileage & if the company is able to kill the myth of expensive servicing then this is a sure shot a game change for FORD. GO FORD GO FIDA
By: Shivi Bhatia on 01-04-2010
Comment #31:
1.2L EXI does not have rear power windows
By: Seena on 08-04-2010
Comment #32:
what about the mileage??
By: k bhattacharya on 20-04-2010
Comment #33:
What about mileage??
By: k bhattacharya on 20-04-2010
Comment #34:
SWIFT or RITZ or Figo or i10 which one is good and value for money
By: Mahabir on 24-04-2010
Comment #35:
Send me the fuel efficiency of diesel top end version
By: Saju Nair on 27-04-2010
Comment #36:
howz it as compared to swift and punto
By: Sayan Guha Roy on 08-05-2010
Comment #37:
By: kalyanaraman on 18-05-2010
Comment #38:
pls provide the milage,and the colours available
By: prashanth on 08-06-2010
Comment #39:
what is the difference bween figo lxi,exi &zxi in terms of its features &fuel efficiency? which is the best model for ladies?
By: saira on 12-06-2010
Comment #40:
stylish and smooth but not very comfortable driving side
By: Pankaj Rupal on 09-07-2010
Comment #41:
I have done test drive iam dilemma on purchase of this car suggest is best to buy bcoz its my 1st car.
By: ragahvendra on 19-07-2010
Comment #42:
rear power window option was scrapped after deaths inside cars post the mumbai floods, where ppl could not come out as the power windows lost their power and ppl got jammed inside!! so chuck the power windows at least in rear, was the verdict by most of car manufacturers !
By: sid on 26-07-2010
Comment #43:
what is the milege in general usage for office in the city
By: Rakesh on 27-07-2010
Comment #44:
i have booked the ford figo zxi waiting for delivery lets see guyys whether its rocksssssssssssssss
By: vanchinathan on 10-08-2010
Comment #45:
money wise in this segment figo is cheapest,& value for money .but how economical it will be as average and maintenance .we dont know .
By: KKR on 21-08-2010
Comment #46:
give me a test drive
By: ankit on 13-09-2010
Comment #47:
Hi all, I am going to booked Ford - Figo Zxi Petrol, Pls give your suggestion/ Feedback
By: ashish tambi on 19-09-2010
Comment #48:
its good for much?
By: rafi on 05-10-2010
Comment #49:
Oh God! I fall in luv in first sight with this car..and this is fit to mu budget as well....Its look too good.....I m going to get one soon and praying to have good results as well from car.....
By: Nishu Naved on 05-10-2010
Comment #50:
what is the difference bween figo lxi,exi zxi & new figo in terms of its features & fuel efficiency? It look stylish and what about driving comfortable & smooth
By: RAVI.SAMALA on 19-10-2010
Comment #51:
please send me the on road price ghaziabad city of petrol model vxi & give me a test drive .what is the discount?
By: arun k yadav on 10-11-2010
Comment #52:
mind blowing car... excellent performance.. absolutely brilliant
By: ANKIT on 03-12-2010
Comment #53:
PLease send me on road price with quote( Kolhapur Dist),
By: Jayant Patil on 14-01-2011
Comment #54:
figo is best car in this price tag.but whats the milage?
By: raj mitharwal on 22-02-2011
Comment #55:
OUR CAR IS FIGO ACCORDING TO ME THIS IS A NICE CAR.The Figo is based on the 2002-2008 European Fiesta platform, just like its stable-mates, the Fiesta Sedan and the Fusion and is developed by the same global team of engineers who developed the Fiesta sedan. The rapid rise in sales of premium hatchbacks in the country is due to the popularity of their diesel variants. Hence the Figo will be available in both petrol as well as diesel variants right from the launch.
By: AKSHAI on 27-03-2011
Comment #56:
mileage poor
By: dilip on 28-03-2011
Comment #57:
What is the on road price of 1.2L Duratec LXi ( petrol)in Boisar ( Palghar) thane , Maharastra. what is the mileage in city and highway
By: Janagati Sinha on 07-04-2011
Comment #58:
information of new scoda car
By: santos honrao on 29-07-2011
Comment #59:
i have booked ford figo titanium plzz tel me smthin about it.....(DEISEL) what about ground clearance of this carr???
By: arre on 07-11-2011
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